Beautiful and Bold Doe Deere exemplifies all that her cosmetic company Lime Crime embodies. She is bold and colorful. Her makeup line was created for people who are not introverts and are not afraid to stand out from the crowd. Lime Crime came on the beauty scene through a YouTube targeted ad campaign involving makeup demonstrations. Lime Crime was a big hit with beauty bloggers and gained a huge following. The beautifully packaged makeup and daring colors helped Lime Crime attain a cultlike following. The Lime Crime Cosmetics line branded itself as makeup for “Unicorns.” Unicorns being individuals who are not afraid to wear the bright colors, glitter, and metallic makeup that comprise the Lime Crime makeup.
Though recently Lime Crime Cosmetics has come under fire as some beauty bloggers have made allegations that Lime Crime is not vegan and cruelty-free, there is no denying that Lime Crime Cosmetics are well-made, attractive, and come in beautifully designed cases. The Venus Palette comes in an artistic case featuring the goddess Venus herself and the cute Pocket Candy Palettes were inspired by Polly Pocket. The Lime Crime Cosmetics line is characterized by daring colors, glamorous glitter, and futuristic metallics. Learn more: https://ideamensch.com/doe-deere/
Stylist Magazine recently interviewed Doe Deere prior to the London opening of the pop-up shop Feelunique x Lime Crime on the 27th of April. Where she shares her thoughts on her cosmetics line, the challenges of being an entrepreneur, and the importance of her commitment to a vegan and cruelty- free makeup line. Doe Deere believes that her creative and bold makeup line is what helped her attain a cult-like status. The daring colors, glitters, and metallics stand out among other makeup lines, and standing out is what gained Lime Crime a cult following. The importance of individuality is what defines her cosmetics line and what Doe believes helped her cosmetics line succeed.
On her road from a fashion designer to a cosmetics beauty brand creator, Doe Deere has made some mistakes along the way but believes that these were small hurdles. She learned from her mistakes, and as a result, her company became better. One decision that was not a mistake was her determination to create a cosmetics line and a company that was vegan and cruelty-free. Doe Deere went so far as to certify her cosmetics as vegan and cruelty-free by the animal rights organization PETA and the Leaping Bunny Program. The certification by both organizations demonstrates to consumers the Lime Crime Cosmetics dedication to vegan and cruelty-free makeup.
Doe Deere recommends that women interested in entrepreneurship follow their passion, watch the market, and focus on providing a product or service that consumers want. Doe’s passion was her love of fashion and then her love of cosmetics. It was this passion that led her to create a cosmetics line and watch it grow from a company that only offered a few products to a company with a large catalogue of cosmetics. The Lime Crime name and beauty brand has attained recognition worldwide.